#6 Marketing Mix – Process
The systems and processes of the organization affect the execution of the service.
So, you have to make sure that you have a well-tailored process in place to minimize costs.
It could be your entire sales funnel, a pay system, distribution
system and other systematic procedures and steps to ensure a working
business that is running effectively.
Tweaking and enhancements can come later to “tighten up” a business to minimize costs and maximise profits.
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