#5 Marketing Mix – People
Of both target market and people directly related to the business.
Thorough research is important to discover whether there are enough
people in your target market that is in demand for certain types of
products and services.
The company’s employees are important in marketing because they are
the ones who deliver the service. It is important to hire and train the
right people to deliver superior service to the clients, whether they
run a support desk, customer service, copywriters, programmers…etc.
When a business finds people who genuinely believe in the products or
services that the particular business creates, it’s is highly likely
that the employees will perform the best they can.
Additionally, they’ll be more open to honest feedback about the
business and input their own thoughts and passions which can scale and
grow the business.
This is a secret, “internal” competitive advantage a business can
have over other competitors which can inherently affect a business’s
position in the marketplace.
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